Guides
Before you commission, and while you do
Two kinds of guide: the ones that help you decide while buying software, and the ones covering work you have to handle yourself along the way. Both came out of the field.
01Guides
Buyer's guides
Decisions worth settling before you collect quotes.
Buyer's guide
Commissioning a mobile app: what to settle before you sign
How to settle scope, store accounts and contract terms before collecting quotes. Not a price comparison — a decision checklist.
Written forDecision-makers who have decided to build a mobile app but not yet who will build it
Buyer's guide
Software development costs in 2026: what actually sets the price
Budget bands, the five items that set the price, and when the bill for a cheap quote actually arrives. Not a price list — an explanation of how the price is built.
Written forDecision-makers collecting quotes and trying to make sense of the spread
Buyer's guide
Building software with AI: what works in 2026, and what does not
Two different things share one name: producing software with AI, and putting AI inside the product. Here is how far each actually goes today.
Written forExecutives weighing an AI investment and struggling to separate promise from practice
Buyer's guide
Virtual POS or payment institution?
The store rule comes first: what you sell decides the question before POS does. Then the difference between a bank's virtual POS and a payment institution, the application paperwork and the reasons for rejection.
Written forCompanies preparing to take card payments in an app or on a site
Buyer's guide
Collecting payments from abroad without Stripe
Türkiye is not on Stripe's list of supported countries. The options, what a merchant-of-record model actually solves, and which one fits which case.
Written forTürkiye-based teams selling a product or subscription abroad
Buyer's guide
Can you publish an app you built with AI?
The tool is not banned; the output trips two rules. Which guideline it hits and why, what must be ready before submission, and what to do after a rejection.
Written forFounders and teams who built their first app with AI tools
Buyer's guide
What does adding AI to your app actually cost?
Model fees are the small part. How the per-user monthly figure is built, the three mechanisms that lower it, and the three mistakes that blow it up.
Written forCompanies weighing up adding an AI feature to their product
Buyer's guide
Choosing a software company in İstanbul
How many kinds of software company there are, which fits which job, why “best of” lists cannot be trusted, and how to read competence at the proposal stage.
Written forCompanies about to outsource custom software or a mobile app
Buyer's guide
Getting cited by AI search: why ChatGPT is not quoting you
Generative engines do not rank pages, they quote passages. Here is what that difference changes on a site, what can be measured, and what cannot.
Written forCompanies that rank well on Google yet never appear in AI answers
Buyer's guide
Is AI-written software safe? The questions a buyer should ask
The question is not "did AI write this code" but "whose eyes saw it and what verified it". Here is the difference, and the clauses to look for in a contract.
Written forBuyers who have learned their supplier uses AI and want to size the risk
Buyer's guide
Nobody finds your app: why the two stores search differently
The App Store and Google Play do not read the same text. A listing written without knowing which field feeds search is wasted on one of the two stores, guaranteed.
Written forCompanies whose app is live but never appears in store search
Buyer's guide
Raising startup funding in Türkiye: which door opens at which stage
Public support, angel investment and funds are three separate doors that open in sequence. Knocking on the wrong one costs more than a rejection, because it costs time.
Written forFounders with an idea, unsure where the capital comes from, who lose two years by getting the order wrong
Buyer's guide
What SaaS is, and how to build one from Türkiye
What separates SaaS from software is not technology but serving many customers from one codebase. That difference has consequences in architecture, billing and contracts.
Written forTeams turning software written for one client into a product, and founders considering a SaaS
02Guides
How-to guides
The administrative work on your side that keeps a project moving.
How-to guide
Opening an App Store developer account: individual and organisation
The steps of an Apple Developer Program enrolment, what an organisation enrolment asks for, and the mistakes that stretch it. The same text we send our own clients.
Written forCompanies that need the store account in their own name while their app is being built
How-to guide
Opening a Google Play developer account: personal and organisation
The steps of a Play Console registration, why an organisation account is the only right option for most companies, and the closed-testing requirement that applies to personal accounts.
Written forCompanies that need to publish their Android app from their own corporate account
How-to guide
Google Play closed testing: 12 testers, 14 days
How the 14 days are counted, the engagement check Google added in 2026, what the production access form asks, and the mistakes that sink an application.
Written forTeams trying to publish their first app from a personal Play Console account
How-to guide
Getting paid for your app: banking and tax setup
The order of operations for a payments profile on Apple and Google, the US tax form, the 40-dollar threshold that applies to Türkiye, and the day the money lands.
Written forCompanies and developers about to earn their first revenue from an app
How-to guide
Transferring an app to another developer account
Apple's silent blockers, the transaction ID Google asks for, the integrations that do not travel, and the real cost of republishing instead.
Written forCompanies whose app sits in an agency's or a former employee's account
How-to guide
From an individual to an organisation account
On Apple you cannot make the change yourself; on Google a type change and an ownership switch cannot happen at once. The right order and the real cost.
Written forTeams that started on a personal account and then incorporated
How-to guide
Apple Developer renewal and payment problems
What happens to your apps when membership lapses, how long you have to come back, why the payment is declined, and what to do when the Account Holder has left.
Written forTeams whose membership is about to expire or whose renewal payment keeps failing
How-to guide
Google Maps API keys and billing
The 200-dollar credit is gone, replaced by a monthly free cap per SKU. Key restrictions, quota ceilings and the three mistakes that blow up the bill.
Written forTeams adding maps, address search or routing to an app or site
How-to guide
Meta verification and WhatsApp API approval
Why verification gets rejected, the display name rules, which phone number can be used, and how template approval works.
Written forCompanies that will talk to customers or send notifications over WhatsApp
How-to guide
Selling in the EU: trader status for apps (DSA)
Apps without verified trader information were removed across all 27 EU storefronts. Who has to declare, why the address becomes public, and how to get back on sale.
Written forTeams whose app is also published in European Union countries
How-to guide
The data safety form and privacy labels
What sinks the form is not your code but what your libraries collect. Collection versus sharing, the account deletion endpoint, and what an inaccurate declaration costs.
Written forTeams submitting releases and filling in the store declaration forms
How-to guide
Target API level: when an app quietly disappears
The app is not deleted; it stops being listed on newer devices. How the annual requirement works, the dates, and the only way to notice.
Written forTeams with a live Android app that do not ship regular releases
How-to guide
Showing the app to the client before release
TestFlight's two distinct groups, the fact that external testing goes through its own review, and why internal testing breaks the closed-testing requirement.
Written forTeams who need to show the app to a client or team before it goes live
How-to guide
App name, icon and trademark
Reserving a name in the store is not registering a trademark. How an intellectual property rejection arrives, what registration protects, and three checks skipped when naming.
Written forTeams deciding on their app's name and store identity
How-to guide
Distributing an app without a public store listing
The routes for distributing an app without a public listing, why handing out an APK is a closing road, and when device management becomes necessary.
Written forCompanies distributing an app to a field team, dealer network or staff only
How-to guide
How to get a D-U-N-S number: applying from Türkiye, and the timings
The number is free, but the process stalls in two places nobody mentions: your company is probably already registered, and paying to expedite does not shorten the wait.
Written forCompanies that need the number to open an organisation account on the App Store or Google Play
How-to guide
When your company email lands in spam: SPF, DKIM and DMARC
The problem is usually not the wording but the three DNS records that say who may send email on behalf of your domain. Here they are, in order.
Written forCompanies whose quotes, invoices and notifications never reach the other side
How-to guide
Who must register in the data controllers' registry? Decide with three tests
The obligation runs through three separate tests, and passing any one is enough. The thresholds change yearly, the logic does not — the logic is what this explains.
Written forCompanies unsure whether registration applies, and aware that the wrong answer carries an administrative fine
How-to guide
A data breach happened: what you must do within 72 hours
The clock starts when you learn of the breach, not when it happened. The order, who notifies, what goes in, and what happens if you are late.
Written forTeams facing a leak, ransomware or a misdirected send, aware that the clock is running
How-to guide
Moving to e-invoicing: integrator or direct integration?
Calculating the obligation is your accountant's job; the real decision is technical — which method you connect with, and what that does to your software.
Written forCompanies approaching the revenue threshold, or needing to connect their software to the e-document system
How-to guide
Your app got rejected: the reasons, and what to do next
Most rejections come from missing information rather than from code — and those close within hours. Telling one from the other saves time.
Written forTeams that received a review rejection with a release date approaching
Let's walk these steps together
We can stand alongside you while you apply any of this to your own project.