Guides
Before you commission, and while you do
Two kinds of guide: the ones that help you decide while buying software, and the ones covering work you have to handle yourself along the way. Both came out of the field.
01Guides
Buyer's guides
Decisions worth settling before you collect quotes.
Buyer's guide
Commissioning a mobile app: what to settle before you sign
How to settle scope, store accounts and contract terms before collecting quotes. Not a price comparison — a decision checklist.
Written forDecision-makers who have decided to build a mobile app but not yet who will build it
Buyer's guide
Software development costs in 2026: what actually sets the price
Budget bands, the five items that set the price, and when the bill for a cheap quote actually arrives. Not a price list — an explanation of how the price is built.
Written forDecision-makers collecting quotes and trying to make sense of the spread
Buyer's guide
Building software with AI: what works in 2026, and what does not
Two different things share one name: producing software with AI, and putting AI inside the product. Here is how far each actually goes today.
Written forExecutives weighing an AI investment and struggling to separate promise from practice
Buyer's guide
Getting cited by AI search: why ChatGPT is not quoting you
Generative engines do not rank pages, they quote passages. Here is what that difference changes on a site, what can be measured, and what cannot.
Written forCompanies that rank well on Google yet never appear in AI answers
Buyer's guide
Is AI-written software safe? The questions a buyer should ask
The question is not "did AI write this code" but "whose eyes saw it and what verified it". Here is the difference, and the clauses to look for in a contract.
Written forBuyers who have learned their supplier uses AI and want to size the risk
Buyer's guide
Nobody finds your app: why the two stores search differently
The App Store and Google Play do not read the same text. A listing written without knowing which field feeds search is wasted on one of the two stores, guaranteed.
Written forCompanies whose app is live but never appears in store search
Buyer's guide
Raising startup funding in Türkiye: which door opens at which stage
Public support, angel investment and funds are three separate doors that open in sequence. Knocking on the wrong one costs more than a rejection, because it costs time.
Written forFounders with an idea, unsure where the capital comes from, who lose two years by getting the order wrong
Buyer's guide
What SaaS is, and how to build one from Türkiye
What separates SaaS from software is not technology but serving many customers from one codebase. That difference has consequences in architecture, billing and contracts.
Written forTeams turning software written for one client into a product, and founders considering a SaaS
02Guides
How-to guides
The administrative work on your side that keeps a project moving.
How-to guide
Opening an App Store developer account: individual and organisation
The steps of an Apple Developer Program enrolment, what an organisation enrolment asks for, and the mistakes that stretch it. The same text we send our own clients.
Written forCompanies that need the store account in their own name while their app is being built
How-to guide
Opening a Google Play developer account: personal and organisation
The steps of a Play Console registration, why an organisation account is the only right option for most companies, and the closed-testing requirement that applies to personal accounts.
Written forCompanies that need to publish their Android app from their own corporate account
How-to guide
How to get a D-U-N-S number: applying from Türkiye, and the timings
The number is free, but the process stalls in two places nobody mentions: your company is probably already registered, and paying to expedite does not shorten the wait.
Written forCompanies that need the number to open an organisation account on the App Store or Google Play
How-to guide
When your company email lands in spam: SPF, DKIM and DMARC
The problem is usually not the wording but the three DNS records that say who may send email on behalf of your domain. Here they are, in order.
Written forCompanies whose quotes, invoices and notifications never reach the other side
How-to guide
Who must register in the data controllers' registry? Decide with three tests
The obligation runs through three separate tests, and passing any one is enough. The thresholds change yearly, the logic does not — the logic is what this explains.
Written forCompanies unsure whether registration applies, and aware that the wrong answer carries an administrative fine
How-to guide
A data breach happened: what you must do within 72 hours
The clock starts when you learn of the breach, not when it happened. The order, who notifies, what goes in, and what happens if you are late.
Written forTeams facing a leak, ransomware or a misdirected send, aware that the clock is running
How-to guide
Moving to e-invoicing: integrator or direct integration?
Calculating the obligation is your accountant's job; the real decision is technical — which method you connect with, and what that does to your software.
Written forCompanies approaching the revenue threshold, or needing to connect their software to the e-document system
How-to guide
Your app got rejected: the reasons, and what to do next
Most rejections come from missing information rather than from code — and those close within hours. Telling one from the other saves time.
Written forTeams that received a review rejection with a release date approaching
Let's walk these steps together
We can stand alongside you while you apply any of this to your own project.